Kettle Brand certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly ideal for marketing purposes. A slight re-wording and this would have been crying our for the strapline... "Sugar & Spice, and All Things Nice", or Chips related words to that effect.
As far as Kettle Cooked Chips go, you can't really get much more crispy crunchy than these. If you prefer the light and snappy munch of regular Chips, these were firmer. If you prefer the hard biting crunch of a seasoning ladened Kettle Chip, these are a little crispier.
These Chips are fairly light in color. The oil bubbles that do exist are large, so there is not a real undulating surface to the Chip. The seasoning is also fairly minimal; flecks here and there, but nothing to disrupt the coloring except for maybe some brownish blotches and a few potato skin edges.
Sweet and Salty is a combo more closely associated with popcorn. It is good to see Kettle Brand are equal opportunities snack providers. A Nose Plunge Test revealed nothing but a slight potato aroma - good to see that included in Chips! There are a couple of varieties of sugaring and salt. And it mixes pretty well. A fair and even balance between salt and sweet. The surprising thing is that this variety made it past the company's Taste Tests - there is nothing to it. Kettle have lots of blends that mix a sweet flavoring with a salty flavoring.