Kettle Brand certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly perfect. The bag color was actually dark enough to use the white and cream colored wording that Kettle Brand also use.
Omitted from the Texture section of the review, are the large aerated oil bubbles that splatter the surface of the Chips. These provided a dual crunch experience. The first was the usual firm crunchy bite of Kettle's Chips. The second was the lighter, crispier snap of these bubbles - a bit like that found with regular Chips.
A very nicely textured Chip with a good balance of darker edges, browned patches, flavorful looking colored seasoning powders and thick and rigid looking bendy shapes and sizes.
Thai cuisine is among the most aromatic and flavorful food in the world. The very idea of capturing the delicate blends of herbs and spices, and a richly cultured nation, in a bag of Chips is quite preposterous. However, despite including lime extract and 'spices' to what are regular ingredients for Kettle Chips, there was certainly a far eastern flavor to this variety. There was a sweet and tangy, hot herby flavor mixed up with gingery citrus. A pleasant mixture and a rewarding experience, but it was less like a blindfold trip to the magical and mythical East and more a bunch of fingers plunging into a nice tasting bag of Chips.