Kettle Chips certainly keep it simple. And so shall we. Colour coded bags. Colours associated with the flavour. Minimalist design. Plain but fairly perfect.
The first Crisp tested seemed a little crispy to be a thickly cut Kettle Chip, as described on the packet. A quick grab of one of the folded ones and a more rewarding crunch was apparent. Teeth were quickly coated with the seasoning and lumpy potato.
For Kettle Cooked Crisps these seemed to lack any visible oil. Neither were they particularly thick for Crisps if this style. Most of the oil bubbles were relatively flat. There was the welcome sight of potato skin on many of the Crisps and a somewhat oily residue was left on fingers. The bag constituents were a sort of yellow brown colour.
The Nose Plunge Test revealed an odd aroma - a bit like dried parsley in a cardboard box. The Sour Cream aspect of the Crisp seemed a little overwhelmed by a salty onion rather than the Sweet Onion were were promised. The Sweet Onion was around somewhere, but it wasn't very noticeable. Maybe it was hiding in the cardboard box.