Kettle Chips certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly perfect.
The first Chip tested seemed a little crispy to be a thickly cut Kettle Chip, as described on the packet. A quick grab of one of the folded ones and a more rewarding crunch was apparent. Teeth were quickly coated with the seasoning and lumpy potato.
For Kettle Cooked Chips these seemed to lack any visible oil. Neither were they particularly thick for Chips if this style. Most of the oil bubbles were relatively flat. There was the welcome sight of potato skin on many of the Chips and a somewhat oily residue was left on fingers. The bag constituents were a sort of yellow brown colour.
The Nose Plunge Test revealed an odd aroma - a bit like dried parsley in a cardboard box. The Sour Cream aspect of the Chips seemed a little overwhelmed by a salty onion rather than the Sweet Onion often associated with this flavor. A Sweet Onion flavor was around somewhere, but it wasn't very noticeable. Maybe it was hiding in the cardboard box.