Kettle Chips certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly ideal for marketing purposes. The black works especially well with the green banner in this case.
It may have been the salty seasoning, but these Chips certainly had a rigid and robust crunch. Not the dried oil saturated style that can often feel like biting through wood, as seen with some Kettle Cooked Chips, but a fresh, crispy crunch.
Although these Chips were of a standard Kettle Chip looking design there was some character to them. The oil vesicles were large, rather than small and undulating on the surface of the potato slices. There was some visible potato skin on edges. There were the usual folded and wriggly Chips. There was also a fair amount of peppery seasoning.
Whilst on the surface this appears to be Salt & Pepper with a fancy long name. The flavor is quite a tough one for Chips manufacturers to get right. There is often an overwhelming Pepper taste. A good Chip balances a flavour combination by having similar hits of the taste while eating, or bouncing the taste from one to the other. This is certainly a case of the former.