Kettle Brand certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly ideal for marketing purposes. We don't really see the need for the little graphic (unless the full range has these little images), especially as it is not called 'Pancake Flavor'.
When you watch an old movie and you see someone walking along some gravel, but the crunchy shuffle doesn't quite match the footsteps - the Foley Artist may have been walking around in these Chips! Firm, sturdy, crispy, crunchy.
This is a fairly regular chip in the cannon of Kettle Brand Chips. There are oil bubbles, but not many small ones. Those that are about are usually large. The Chips have a fairly evenly distributed quantity of potato skin on the edges. The seasoning is an orangy red powder (maybe the paprika), that left some greasy residue on fingers.
A quick Nose Plunge Test revealed a mild smoky bacon aroma. And to explain the sweetness to taste in this flavor, these are the sugary ingredients alone: Maple sugar, dried cane syrup, dried molasses. So, sweet bacon, but also a sort of smoky barbecue taste. Altogether a rather sweet and flaccid flavor.