Kettle Chips certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly perfect. There really was no need for the doodle of a spud though.
As the oil glistened my lips moistened, as Fabio slipped his Chip into my mouth. Oops, sorry, wrong review. These Chips seemed crispier and greasier than many of Kettle's range. However, the crunch was crisp and firm. The thickness of the Chip aided what was a really satisfying crunch.
The bag opened and a golden yellow shone out. Well not quite, but the Chips had a really warm hue, with brown parts on some and skin on edges. The oil bubbles were invariably smallish in size and the seasoning was a bit sparse, but random; a bit of green here and bit of black there.
This is one of those vaguely titled Chips - Fully Loaded with what? Pigeons, Dandelions, Lamp-Shades? A Chips manufacturer can pretty much stuff whatever ingredients they like in this sort of ambiguously named bag and get away with it. As it is, Kettle have provided a salty warm, creamy, buttery potato flavored Chip that we felt had a hint of herbs, peppers and maybe smoky bacon.