Kettle keep it simply brilliantly with their designs. Large but not dominant logo, muted backdrop, a centrally positioned flavour of Chips representative. However, the packet background for Kettle Bites is a kind of wishy washy yellowy flesh coloured thing, which is frankly, not very nice.
As with most extruded and moulded food products of this nature, they munch rather than crunch. That is all I have to say on that
These extruded snacks look a little like Frazzles, a wavy ridged brown object, with seasoning and flavouring visible
Kettle have done very well with tackling the modern requirement for healthier snacks and have provided a snack that is slightly healthier than most Crisps. A standard pack has a few more calories than Quavers and the fat content is similar to many varieties of Crisp. Still, marketing is marketing and it is up to the consumer to make their choice. As for the flavour, well this is spot on. It not only tastes as its description, but the wholegrain backdrop adds to it