Using a photo is always a risky design option. This bag features the sea, some sky and a bowl of Crisps poking out of the side. It does not really do the job of persuading consumers of the delights of Kent, and does nothing to build a brand or sell Crisps. It could just as easily be for any foodstuff.
A bit of pressure was required to chomp through the initial couple of bites of these Crisps. The hard and crunchy thickness allowed for a continuous audible crunch throughout the eating process. Not at any time did the oil stiffened potato slices succumb to mushiness.
These Crisps were irregularly shaped Hand Cooked Crisps, or Hand Cooked as the terminology suggests in the UK. They were a medium yellow colour that featured a certain amount of transparent oily areas. There were lots of oil boils and skin on edges.
These Crisps were not salty at all, which was a real disappointment. While we do not favour Crisps minus interesting and preferably, innovative flavours at Chips & Crisps, we do respect that flavour free, plain, original, regular etc. Crisps are the world's most popular flavour. However, when it says there is salt added to what was actually just oily potato, we have to mention it.