Farming methods have changed in many ways during the years that my family has farmed at Hill Ridware. The potato crisps manufacturing technology available to us these days would have astounded my great grandfather!
The key principle of agriculture remains the same though: we care for the land in a sustainable way and, in return, it provides for us. Intensive farming practices which became popular in order to maximise the yield from the land have a downside in terms of ecological damage and even potential risks to human health. These risks have been widely documented.
As supporters of Natural England, the public body set up to protect and improve England’s natural environment, we believe in the sustainable stewardship of the land.
Countryside Stewardship was introduced in 1991 to encourage farmers to enhance and conserve the landscape and wildlife and also to make it more accessible.
This was later superseded by the Environmental Stewardship Scheme which continues to encourage works such as hedge laying and planting, and repairing dry-stone walls. At Wade Lane Farm, we have planted two miles of new hedging and we leave six metre grass margins around fields so that wildlife can flourish.
Just... Crisps Ltd.
Address: Wade Lane Farm, Hill Ridware, Rugeley, Staffordshire WS15 3RE
Telephone: 01543 493081