Golden Wonder, Jonathan Crisp, Real Handcooked Crisps,
Tavern Snacks, Tayto
Address: Tandragee Castle, Tandragee, Co. Armagh,
Northern Ireland BT62 2AB, United Kingdom
Phone: +44 028 38 840249
Website: www.taytogroup.com, www.goldenwonder.com,
Email: Contact Form
Staffordshire based Natural Crisps, brand Jonathan Crisp was launched as a 'Crisp for Snobs' and featured caricatures of posh people on each pack.
It was a unique marketing position, but obviously didn't work because the company ran into financial difficulties and were taken over by Tayto in 2009.
The purchase made the Northern Ireland based company, the third largest Crisps company in the UK, behind KP owners UB and Pepsico's Walkers.
The re-launch says little of the history of Jonathan Crisp, but it does include the following marketing blurb...
“Our founder Jonathan Crisp, a true British gentleman, believed in producing great tasting hand cooked crisps – a belief that we still hold to this day. We always source the finest ingredients from around the British Isles to bring you great flavours to enjoy at your leisure – whether it is a picnic by the seaside or with a lunchtime sandwich in the sun.”
Jonathan Crisp are now in the Tayto stable of snacks. You can read about Tayto and reviews by clicking on the logo below.
Jonathan Crisp Sea Salt Crisps
There was a neat balance between oil, potato, and salt, but it took more than one crisp to create the desired saltiness, and even then it was a little too much. The aftertaste featured a little more oil than I would have liked, but there was an overall impression of a sandwich partner rather than a snack on its own.
Jonathan Crisp Roast British Beef &
These crisps featured a perfectly formed balance between beef and horseradish. However, they were sadly light on flavouring. You would think that when a flavour is mastered, they would include plenty of it to matter. Having said that, the most important part is they got the flavour right, and indeed, several crisps at once provided the desired impact.
Jonathan Crisp Sea Salt & Suffolk Cider
There was a slight salty aroma when the bag was opened. The addition of Cider Vinegar over the more recognisable Malt Vinegar is a relatively recent innovation, but not all innovations are better. There was however a nicely balanced Vinegary addition to a fair amount of Salt.
Jonathan Crisp Taw Valley Cheddar &
A Nose Plunge Test revealed a creamy onion aroma. There was a backdrop of sweetness to a slightly dominant onion, but there was a fair proportion of Cheddar to ensure a well-balanced and enjoyable version of the UK's most popular variety.