Staffordshire based Natural Crisps, brand Jonathan Crisp was launched as a 'Crisp for Snobs' and featured caricatures of posh people on each pack.
It was a unique marketing position, but obviously didn't work because the company ran into financial difficulties and were taken over by Tayto in 2009.
The purchase made the Northern Ireland based company, the third largest Crisps company in the UK, behind KP owners UB and Pepsico's Walkers.
The re-launch says little of the history of Jonathan Crisp, but it does include the following marketing blurb...
“Our founder Jonathan Crisp, a true British gentleman, believed in producing great tasting hand cooked crisps – a belief that we still hold to this day. We always source the finest ingredients from around the British Isles to bring you great flavours to enjoy at your leisure – whether it is a picnic by the seaside or with a lunchtime sandwich in the sun.”
Jonathan Crisp - Tayto
Address: Princewood Road, Earlstrees Industrial Estate
Corby, Northamptonshire, NN17 4AP
Email: Website contact form