John & John
German company Market Grounds launched the English Crisp brand “John & John” in October 2011.
This is how they present the company on their website.
"Welcome home, John Sailor.” “Great to see you, John Farmer.”
The greeting was gruff, but hearty – the same as always when the two Johns got together at the only pub in their English home town, the little town where they grew up and had always been known as John & John”
John the adventurer, who had already sailed half-way around the world and down-to-earth John, preferring to stay close to his potato fields with his two feet planted firmly on the ground.
I’ve brought you something.” John Sailor was just about to sprinkle an exotic looking spice in his friend’s pint glass, when his friend John Farmer showed him his latest achievement: crunchy, golden crisps, thick-cut and hand cooked in pure sunflower oil. John ate and remained silent for a while before saying: “John, my old friend, at last I know what your earthy, huge potatoes are good for. And now I know why I’ve been travelling the world for years looking for spices.”
"You mean… We should mix my crisps with your Chilli and Red Pepper?” “Yes, but let’s use local ingredients too, like cheddar or cider.”
Market Grounds GmbH & Co. KG
Address: Holzdamm 28-32, 20099 Hamburg, Germany
Telephone: +49 40 8090300-0
Fax: +49 40 8090300-99
They began envisioning their idea.
One thing led to another and as the ideas became more and more interesting and diverse, tantalisingly delicious combinations ran through their minds. Suddenly John Sailor said with a grin, “I think mixing the two will be as irresistible as… You and me!” John Farmer had to laugh: “That’s the name sorted then.”
The manufacturers are presumably conjuring up imagery, and continue by discussing a romantic pub in a small town at the northwest coast of England right next to the Irish Sea and why their English Crisps from English potatoes are great. It's all marketing speak, but their branding is good. Especially as you are left in no doubt that they are English Crisps, which opens up another market for what were initially intended for their German market.