Parent company Lance, have used exactly the same bag design for the Tom's Potato Chips range. A great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding (although who knows what black has to do with this flavor). The separator image of the bag's contents also works well. We would have preferred a better font or some individualism for the flavor wording.
These Chips made a nice crunch that remained consistent throughout the bag. It was a long way from the hard, brittle crunch of a Kettle Chip, for example, but they did have a crispy, snappy bite.
There is a nice dusting of reddish brown seasoning that would presumably be the Mesquite on these regular Chips. They were different sized, with some oil bubbles, including broken bubbles and Chips.
Jays make a Barbecue flavor and a Mesquite Barbecue flavor. There is not a major difference in flavor to add an additional member to the range, but if it ain't broke... These are nicely seasoned and smoky tangily tasting Mesquite Chips. They are not that aromatic and not significantly fiery to put anyone off buying them again.