Parent company Lance, have used exactly the same bag design for the Tom's Potato Chips range. A great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding. The separator image of the bag's contents also works well. The flaming words would have been better if larger and more prominent.
The copious seasoning powders may have soaked up residual oil because these were very crispy Chips. Not the sort of crunch you would get from a Kettle Chip, but a good cracker crunch.
Regular styled thin Potato Chips with the usual quantity of broken fellas in the bag. There was lots of orange yellow coloring, including annatto seeds, which are used to produce a carotenoid-based yellow to orange food coloring and flavor.
The Nose Plunge Test revealed a slight pepper smell. The Taste Test produced a stronger pepper flavor. Not burn your mouth out hot, but hot enough to merit the name on the bag. We would have preferred a bit of flavor with the heat, but the sort of paprika pepper was more of an experience than a flavor.