Although we would have preferred the 'Cooked' was in the same font as the 'Kettle', we like the little hat as much as we don't like the odd rope graphic. The lone potato hiding behind the Chips should also show itself or get out! Herr's heritage is captured really well by the sepia photographic background. The Chips look well seasoned and even the Herr's logo stands out on what is a really good bag design.
Smaller than a lot of Kettle Cooked Chips we have tried, and lots of different shaped Chips. There was a firm, but not thick crunch that seemed a little more like regular Chips than Kettle Chips. Although this crunch was softer than some they still provided a brittle crisp crunch.
A decent Kettle Cooked Chip texture. While these Chips were not quite as thick as some Kettle Chips, there was rigidity and firmness. There were a few oil bubbles on the surface of the Chips but this didn't lead to as many cracked and broken Chips as you can find in Kettle Chips bags. Many of the curly and odd shaped Chips were on the small side, but the visible potato peel on edges was a welcome and fresh looking sight.
The flavor we got was not quite as good as the guy in the advertisement above, but the smoky barbecue behind the partition was quite appropriate because these were a little less BBQ and bit more smoky Mesquite.