What's not to like about the bag. It is striking, has bold colors and features the Heinz label. It does however feature awkward looking drawings of Chips and a box of fries, but even that gives it a bit of a retro feel.
A decent crispy crunch. The Chips were not brittle at all and did turn to mush not long after a bit of a chew, but overall an average to good quality thickness of crunch, with the tomato powder gently coating the inside of your mouth.
If all the Chips in the bag looked like those on the bag, they would be circular, evenly Ridged and heavily dusted with Tomato Sauce seasoning powder. To be fair, they may not be uniformly round, but they are heavily seasoned and do have medium sized Ripples that did not feel overly oily.
These are an interesting Chip. A few companies have worked with Heinz to deliver a Potato Chip flavored with their seasoning. However, the same rules apply for any Chip - seasoning should combine with the natural flavor of the potato to deliver a balanced taste, especially when more than one ingredient makes a pair, such as Sour Cream & Onion. It has to be said, these hit a home run. Personally, the flavor was not for this particular reviewer, but personal views must be put aside because if you're looking for a well balanced Tomato Ketchup flavored Chip, you would be hard pressed to find a better example than these.