Tim's Chips Kettle Style range sat neatly alongside their regular Chips, but as the company has now been absorbed by Pinnacle Foods, Hawaiian appears to be moving into a standalone brand position. The bag designs cram as much 'Hawaii' onto them as they can, but it works. You do tend to need to ram home a point if you want customers to pick them off the shelf on a cold and dark winter's night in a supermarket far far away from Hawaii. The 'Hawaiian' logo and flavor are given prominent positioning and the bags are all flavor color coded. The central image is also different with each flavor.
It says they are 'Crispy and Crunchy' on the bag and they are not wrong. The fine snappy crunch of a Kettle Chip always conjures up an image to me - a library, all quiet, then everyone starts munching on Kettle Chips. Anyway, back to the review - Yes, very crunchy.
Tim's Kettle Chips are more thinly cut than their regular Chips, which is an anomaly in the Chips & Crisps world. That doesn't mean these were more thinly cut than anyone else's Kettle Chips though! There were some that were folded and curled into interesting shapes, but they seemed to be a little light on oil bubbles. It may have been because they were cooked more slowly than a lot of companies fry their Kettle Chips. They were generally a relatively light yellow color, with some browning here and there.
This is the most well known flavor variety with a Hawaiian twist. You get the impression that Tim's Chips came up with this flavor before they came up with the brand - if they did, you could see why. The Nose Plunge Test clearly revealed a mild onion aroma. I am not sure whether this would count as praise or criticism, but if you do not like Sweet Maui Onion, you may still like these Chips. They were creamy, almost cheesy sweet. And mixed up with that was a tincture of tart onion. A really well balanced Chip that nails the flavor.