Tim's Chips Kettle Style range sat neatly alongside their regular Chips, but as the company has now been absorbed by Pinnacle Foods, Hawaiian appears to be moving into a standalone brand position. The bag designs cram as much 'Hawaii' onto them as they can, but it works. You do tend to need to ram home a point if you want customers to pick them off the shelf on a cold and dark winter's night in a supermarket far far away from Hawaii. The 'Hawaiian' logo and flavor are given prominent positioning and the bags are all flavor color coded. The central image is also different with each flavor. This had a pig roasting. No, Tim's, that is not a good image!
These were, as the company claim, 'Crispy and Crunchy'. The thick, un-troubled surface aided and abetted the Chip in firmness and rigidity. It took no less than 11 seconds to crunch through a medium sized Chip, and there was no malleable mushiness at any time.
Although just as thickly cut as everyone else's, Tim's Kettle Chips are more thinly cut than their regular Chips. They are also cooked more slowly than most Kettle Chips. This led to fewer oil bubbles trying to burst free of the potato slices. There was a thick orange colored seasoning, but they looked more regularly shaped than most of this type of Chip.
Still concerned after seeing the image of the roasting pig on the bag, we were relived to find that they did not taste of anything similar. It says they are 'Sweet and Spicy' on the bag, and they were. We imagined exotic fruits and seasoning, but these were just Tim's version of BBQ Chips with a fancy regional name. However, a good Chip balances its flavors or bounces its flavors. These bounced. First sweet, then hot, then tangy, then spicy. They were not the best, but they were pretty good.