Golden Wonder, Jonathan Crisp, Real Handcooked Crisps, Tavern Snacks, Tayto
Address: Tandragee Castle, Tandragee, Co. Armagh,
Northern Ireland BT62 2AB, United Kingdom
Phone: +44 028 38 840249
Website: www.taytogroup.com, www.goldenwonder.com,
Email: Contact Form
In 1947, William Alexander, a Scottish bakery owner, started to produce potato crisps each day after the early morning baking shift had been completed. He called the delicious result Golden Wonder. Today, Golden Wonder is a key player in the crisps market, being one of the UK’s leading producers.
In 1960 Golden Wonder became the brand leader in Scotland. In 1962 Golden Wonder introduced the first ever flavoured crisps – cheese & onion. In 1964 Golden Wonder’s Corby factory became the largest crisp factory in the world. In 1965 Golden Wonder launched unique packaging to keep crisps fresher for longer – using the “Crackle Fresh” slogan. 1966 saw Golden Wonder become the brand leader and the fifth-largest grocery brand in the UK.
During the 1970s, Golden Wonder launched their Pot Noodle snacks and their Golden Wonder Golden Lights range.
In 1996 Golden Wonder relaunched with the slogan “Bursting with flavour”. Included was the innovative Turkey and Stuffing flavour crisps. In 1998 Golden Wonder relaunched once again with the slogan “Best flavour, best taste”.
Another relaunch, in 2003, saw Golden Wonder include Crisps cooked in sunflower oil, significantly reducing the level of saturated fat.
In 2006 Golden Wonder was acquired by Tayto (NI) Ltd., before relaunching once again with new packaging a year later.
Golden Wonder are now in the Tayto stable of snacks. You can read about Tayto and reviews by clicking on the logo below.
Golden Wonder XL Cheese Crisps
They started life as Rishy Crisps, which were then bought out by Burton’s Crisps, which was in turn, absorbed into the Golden Wonder empire. XL Cheese is a cult classic in the north of England, and they are back by popular demand. It took a while to find out Golden Wonder now makes them because it was only tiny writing on the reverse of the packet that gave them away. Unfortunately, I could quickly see why. There was no smell when the bag was opened and there was only the very tiniest amount of cheese on the crisps. If anything, they tasted of stale salty crisps.
Golden Wonder Cheese & Onion Crisps
A Nose Plunge Test revealed the sparsest cheese smell. As with most crisps, it took a few in one go to get the best out of the flavour. There is something else very important to add here - Golden Wonder were one of the early forerunners of the cheese and onion flavoured potato crisp, way back in 1962. It is also the most popular flavour crisp in the UK. I can't say whether the recipe has changed significantly over the years, but the taste is still all there. There is cheese, there is onion, and every other crisp of this flavour still has to match up with Golden Wonder before judging them.
Golden Wonder Salt & Vinegar Crisps
If you were to pour a few droplets of malt vinegar onto a piece of kitchen roll, let it dry and then sniff it - That would be similar to the Nose Plunge Test result with this flavour. A good salt and vinegar crisp will either bounce the flavour from salt to vinegar and back again or balance a mixture in equal proportions so you can taste both partners in the combo. These very nearly fit neatly into the second category. As an early flavour pioneer, Golden Wonder mostly succeeded with this flavour, but there was a tangible vinegar dominance.
Golden Wonder Sausage & Tomato Crisps
For some reason, these crisps conjured times long since passed. Perhaps it was a now beleaguered once-famous brand, or maybe a flavour that seems a bit dated, but I was strangely driven to enjoy them. Not the best approach to a Taste Test, I admit. Both tastes were present and in fairly even proportion, but while the tomato was easily recognised, the sausage took some identifying. This provided a false impression of imbalance.
Golden Wonder Pickled Onion Crisps
I will keep this short and concise. They may have been thin, crisp, and a little characterless, but they tasted just like pickled onion. Maybe slightly less sharp than I would have liked, but a very good representative of the variety.