As one of the oldest Potato Chips manufacturers in the world you could expect that a logo would be traditional and most certainly a main feature of the bag. It is very prominent, but it has been modernised over the years to this. The bag itself is particularly old fashioned. The familiar site of Chips falling from the sky along with some random shiny stripes does the job - you do notice them on the shelves, but it certainly doesn't scream 'premium product.'
Less crunchy and more crispy. They are very thin which means they turn to mush pretty quickly when a handful was put in the mouth. They did however taste fresh and light and had a crisp snap.
Thin and crispy and a little characterless. Very basic and honest Chips that look like most others out there. They were not particularly greasy and there wasn't much residue to get fingers messy with.
A really very good tasting Chip with a good balance of creamy sweet onion and you could almost taste the potato. The downside is everything about it felt and tasted like a mass market product and the flavor seemed very generic.