Frixx Caucasus Chips
Address: Navtlugi 8a #, Isani Mall, 0190, Tbilisi, Georgia
Phone: +995 322 20 18 78
In a unique partnership between a Swedish family and the Georgian government, Frixx Chips launched in 2015.
In an interview with Georgian media outlet Agenda, the country's Prime Minister Irakli Garibashvili said of the four million GEL investment, "Yet another Georgian production and a label on the package – produced in Georgia – means a lot to me. It should be noted that Jean-Frederik Paulsen came from Germany to live in Georgia. This is a clear message not only for local but also for foreign investors because the Paulsen family is famous around the world."
Swedish businessman and philanthropist Jean-Frederik Paulsen leads the team and Garibashvili continued, "This is the most vivid manifestation of the fact that Georgia has an absolutely healthy business environment. Otherwise the Paulsen family would not have invested in this country. They have been in love with Georgia for 15 years already and I want to thank them.”
Since the launch in March 2015, three types of Frixx Chips have been produced in a pilot testing stage. The enterprise employed 25 people during the development stage, but when the factory officially opened the number of jobs increased.
Frixx Caucasus Chips Classic
Although a Nose Plunge Test revealed little, there was no mistaking the taste. This was a throwback chip from days of yore. Or rather, days of highly greasy, oily and tasty chips.
Frixx Caucasus Chips Barbecue
Of the three flavours tested, this variety of Frixx Chips was undoubtedly the most enjoyable. There is a myriad of American options for barbecue, which allows for significant variations in flavour, but this was a fairly bland and generic – If still tasty, experience.
Frixx Caucasus Chips Adjika
According to Wiki, Adjika is a “hot, spicy but subtly flavoured paste often used to flavour food mainly in the Caucasian regions of Abkhazia and Samegrelo.” It was a little paprika like, but relatively mild. The two red chilli peppers featured on the front of the packet were misleading because while it was a pleasant flavour, it was a bit neutral in the realms of spicy chips.