As a new company it is not surprising that Frixx have gone for a modern, yet plain and highly visible logo. Beneath the logo is a wide flavour colour coded strip denoting the contents. The All Natural badge is neatly placed to the side and the main body image is a pile of Chips with photographic evidence, as it were, of the contents. While there is nothing original about this design it is introducing a new product to a new market and addresses the similar design of its only realistic competitor, Lays.
There was a crisp snap to the first couple of bites, but this quickly deteriorated into the mush stage. The additional thickness of the Chips failing to help the crunchablity.
These thickly cut Chips were relatively flat, but mostly whole, which is always rewarding. There were not many oil blisters, but there was a nice coating of Adjika powder.
According to Wiki, Adjika is a “hot, spicy but subtly flavoured paste often used to flavour food mainly in the Caucasian regions of Abkhazia and Samegrelo.” It was a little Paprika like, but relatively mild. The two red chilli peppers featured on the front of the packet were actually misleading because although it was a nice flavour, it was actually a bit neutral in the realms of hot and spicy Chips.