We have seen the silver bag thing before. Indeed, there are several food brands that have gone for the foil look. It cannot be a coincidence that one of the earliest forms of food packaging available to manufacturers is not still widely used. The glare off bags cannot possibly help positioning, but I suppose it does stand out against colorful variants. The logo can only possibly be a drawing by one of the Fox Family children because otherwise; why? The only flavor color coding is a strip at the seal and the wording of the flavor. There are a couple of mis-matched fonts used to highlight the fact they are from Maine and with emphasis of the home-grown quality, but really, if you cannot afford designers just go to the local art school and hold a competition.
Although the look of the Chips promised a hard and brittle Hand Cooked style Chip Crunch, these were a little disappointing, but only because we expected more. They did not mush up like Regular paper thin Chips, but they did mulch a little more quickly than we would have hoped.
These were mostly large, gnarly and often folded Chips. There was skin on edges and oil blisters galore. The look and feel was added to by large brownish areas.
The brown areas may have meant that the potatoes had been stored a little longer than necessary or it may have been by design, but whatever the reason it did seem to affect the taste slightly. There was a really good backdrop of Malt Vinegar, but sadly they were a little light on the Salt, which created a slight flavor imbalance. However, there was something really home-cooked about the flavoring. We all know that chemicals are used to create the flavoring, but these really did taste like they were home fried slices of potato with a sprinkling of Vinegar on.