We will keep this as simple as Fiddler's have. A plain flavour colour coded bag with a farm backdrop. A pile of Crisps. Times New Roman font for the writing. Literally no design effort has gone into this product packaging, and literally no design effort was required.
The Crisps featured the sort of hardened oil boil texture that was replicated in the crunch. From the first crispy, crackling crunch to the last mushy munch, the deterioration of each Crisp was pretty much spot on.
The Crisps in our test bag were mostly large in size with a crispy looking surface featuring similarly random sized oil boils. There was a copious range of colours on most Crisps, from pale white through the full range of yellows, and finally a touch of red seasoning.
A Nose Plunge Test featured a nice sting of Chilli. The flavour was not as sweet as suggested on the bag, and not nearly as sweet as many of its peers, which often hint towards Thai spices. We found this flavour almost leaning towards another flavour group - the hot sauce flavours. The after-kick was as enjoyable as the taste, but we are stickler for accurate flavour descriptions at Chips and Crisps, so a mark is lost for the lack of sweetness.