Address: PO Box 76072, Manukau City 2241, New Zealand
Phone: 0800 474334
Email: Contact Form
As you will see from the introduction of this page, the Chips are by Eta. Eta is a brand owned by Griffin Foods. Griffin Foods is owned by a private equity investment firm called Pacific Equity Partners. It's all very complicated, and made even more complicated by the fact that Heinz Watties own the Eta brand that makes Dressings. Also in the Heinz Watties stable of brands is Golden Circle, whose logo looks suspiciously like Frito-Lay, owned by Pepsi-Co. Suffice it to say, the Eta that has its branding on the bags of Potato Chips in the aisles of the supermarkets features most prominently in the tale of Griffin's Foods, and that particular story did not start until 1987, when the Chips were made under that umbrella.
This is the story as told by Griffin Foods.
1987: Griffin’s acquired ETA foods, including its range of chips, peanuts, peanut butter and salad dressings.
1990: Ownership of Griffin’s switched from Nabisco to Britannia Foods. Then in December of the same year, Danone bought Griffin’s from Britannia Foods. Griffin’s sold the confectionery business to Cadbury in 1990 in exchange for the Hudson Biscuit business which included the factory at Papakura and brands such as Chocolate Chippies, Shrewsburys, ToffeePops, Sultana Pasties and Squiggles.
2000: Griffin's acquired the Sancho Corn Chips and Salsa Dips ranges from Cerebos Greggs Ltd.
2006: Pacific Equity Partners purchased Griffin's Foods Limited from Danone.
Under the Eta branding (whoever owns it), there are no less than nine snack food labels. Those most pertinent to this website are included below.