Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. This is also a fairly perfect bag upon which, the rest must be designed. A brown bag could not be more understated for what is a plain, regular and standard Potato Chip.
These Chips are irregular in shape, but not as many as you will often find in a Kettle Cooked Chips bag, were folded or bent double. There was a thick, firm, tasty crunch that saw the Chip crumble reluctantly.
As the Chips are unwashed and unpeeled, (hence, 'Dirty'), they look and feel more natural. There are oil bubbles that provide a rugged texture. The seasoning is light and the oil seems relatively minimal. The interior of the bag was not plastered all over with oil and Chip remnants either, like so many are.
'Natural Chips with a touch of salt' is how Dirty's describe them, and to be fair that is fairly accurate. The additional starch in the unwashed Chips added to a relatively low sodium content. It is difficult to review a natural, or plain Chip - in the UK, the manufacturers call them Ready Salted, while customers call them 'Ready Boring'. If you like a plain Chip then you can't go too far wrong with these.