Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. What colors are this bag? Is it purple, is there metallic in that turquoise? It certainly stands out on the shelves. Very good.
Dirty Chips are a little unpredictable when it comes to crunch. It varies between supreme and really good. After two bags of these it is arguably fair to say that level of inconsistency is minimal and takes nothing away from what is a thick and firm crunchy biteful.
The 'Dirty' style of unwashed and peeled potatoes works well with this Chip. It may be the Kettle Cooking, it may be the natural starch of the potato that is often boiled out prior to cooking, but the residue atop the Chips is a dusty, crumbly salty type of affair. The Chips also look especially clean and ready to eat - not Dirty at all!
The Nose Plunge Test revealed a real vinegar hit. So much so that said nose was quickly withdrawn in a chastened manner! The ideal Salt & Vinegar Chip has a nice balance between the two. For some reason many Chips manufacturers overdo the Vinegar flavoring - why they don't just call them Vinegar Flavor is anyone's guess. These had a good balance going on, but at a high level. They tasted very salty and very vinegary.