Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. The red and yellow don't quite fit in with Mesquite BBQ, but it is still a rather striking bag that is highly noticeable on the shelves.
Thick and crunchy. The little vesicles on the surface of the Chips from the oil cooking gave them a rugged crispy feel that was matched when you popped them in your mouth. Nothing melted, everything just wanted loud crunch munching.
'Dirty' relates to the fact that the potatoes are unwashed and unpeeled. This ensures your bag can be of mixed delights. There were edges of potato skin, there was the odd brown blemished Chip, but most were curly and different shaped. All were thickly plastered in red seasoning.
Mesquite BBQ, or Barbecue as the grammar police may have you accept, is an awkward flavor for a Chips manufacturer to master. Massively popular in the US, it can come in various sweetness, smokiness and barbecue-ness strength and values, and none is correct. A Mesquite BBQ flavor can therefore only possibly be as good as the taster's preferences. This is a mild, sweet flavor that is pleasant and completely inoffensive to any palate - it is therefore a little safe for some. However, they wouldn't call it Mild 'n Sweet BBQ, so...