Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. I know it's probably just us, but does the potato on the left look like a pacifier? The colors work well, but seem a bit muted - maybe a lime green with purple would have better represented the contents; just an opinion.
These Chips did not feel greasy, but neither did they feel completely dry and crispy. The vesicles on the surface aided a crunch that varied from hard biting to snappier crisp.
The Chips are unwashed, which brings some starchy residue to the top. Either that or it's just some seasoning powder mixed up with the oil. The bubbles are small, but not many were broken, which meant a rugged landscape of fairly thick curly and irregular shaped Chips.
The Nose Plunge Test revealed very little. Maybe a bit oniony, but not really very much. The taste was sweet. A bit onion, but mainly mild flavoring brought out by the potato and mixed with the peanut oil blend.