Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. This one is however a bit of a mixed bag (as it were). If it is a 'Funky' flavor surely it should have funky colors? The miserable brown color and the equally hard to read lighter brown slogan writing, plus the 'Funky Fusion' grey flavor banner, do not work for us.
The coating of these Chips with turmeric and paprika seasoning made them a little less crispy than some Chips, but we were looking for a thick firm Kettle Cooked crunch and that is what we found.
Natural, unpeeled Chips, with skin on the edges and blemishes from unwashed and unselected potatoes gave these Chips some character. Some were small and irregularly shaped and all were covered in a light colored seasoning powder, which left a nice, but not very greasy residue on fingers.
Obviously intrigued by what sort of exciting flavor lay ahead we eagerly opened the bag. The Nose Plunge Test revealed a slightly potato, pepper, sweet smell. If that contradiction matches the flavor, then it is supposed to. According to the reverse of the bag the ingredients included: Salt, Vinegar, Paprika and Turmeric. As we cannot describe the flavor accurately by reference, we would say they tasted of those flavors and they were nice!