Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. This black and turquoise colored bag really is noticeable on the shelves, and for a relatively bland sounding flavor, that has to be a good thing.
These were just as thick as all of Dirty's Chips. The firmness was tempered a little by the numerous oil bubbles on the chips and the rugged and crispy surface. Not as loud and firm a crunch as some, but a nice snappy, crispy mouthful.
These Kettle Cooked Chips were very lightly colored; almost a bright light yellow. There were consistent tiny bubbles throughout and all the Chips were irregularly shaped. Although a little oily looking the best feature was a consistent covering of cracked black pepper on all the Chips.
The natural starch left behind by the 'Dirty' unwashed potatoes, added to a firm and mixed pepper aroma, was followed by pretty much the same when consumption began. The fact that there was so much pepper visible did not mean there was overkill - indeed, with this flavor variety it is vital to get the balance right between salt and pepper, and these pretty much nailed it.