Dirty clearly say, "We Kettle Cook In A Premium Peanut Oil For A Crunchier, Tastier Potato Chip", and they plaster it all over the front of their bag. Brilliant. It takes some real marketing courage to go for an original approach like this, and we applaud them for it. The Bags are flavor color coded, which is also the modern and correct way of differentiating the Chips flavors. Interestingly the bag looks 40% less color than the Sea Salted version. Really, a reduced version should be white, but this dull grey works in its own way.
These Chips are irregularly shape Kettle Cooked Chips, but there were not as many as you will often find in a Kettle Cooked Chips bag - few were folded or bent double. There was a thick, firm, tasty crunch that saw the Chip crumble reluctantly.
Warning - same write up as the Sea Salted variety: As the Chips are unwashed and unpeeled, (hence, 'Dirty'), they look and feel more natural. There are oil bubbles that provide a rugged texture. The seasoning is light and the oil seems relatively minimal. The interior of the bag was not plastered all over with oil and Chip remnants either, like so many are. Stop Press - actually, they are not entirely the same. For some reason the bag we opened looked to have darker flecks and if anything looked more Dirty.
We double checked with the Dirty's website and it appears that these are higher in calories, fat and sodium than the Original Sea Salted version. We presume this must be a mistake. We found the taste to be a bit pointess on its own - a bit oily potato. A good partner for an all singing all dancing sandwich to provide your lunch with some flavor and taste.