A cartoon potato on a tractor along with a small company branding name. Overall a friendly and welcoming logo. However, the dark blue bag and childlike graphics cannot possibly make anyone rush out to buy Dakota Style as a premium Kettle Cooked Chip variety. A comparison with Cape Cod, for example, makes you think one should cost more than the other without looking inside the bag. Dakota Style's is not a better marketing approach.
Dakota Style claim their Chips are 'Industrial Strength', but this merely refers to the thickness of the Chips. These seemed a little less thick than some of their flavors, but they were just as crispy. They were not at all hard, but firm enough to get a good mouthful of crunch going on.
Some of these Chips had extra large bubbles on them from where they have been cooked in the cotton-seed oil. They are a little more greasy to the touch than some of Dakota Style's Chips. They have a warm orange glow around them with darker colored edges. There was not much seasoning visible.
The Nose Plunge Test revealed a rather powerful blast of vinegar, which saw said nose withdrawn from the bag fairly quickly! Unfortunately the taste is not quite as strong. The oil may have over-powered some of the flavor, but we found it fairly well balanced. The vinegar and salt combined fairly well to make an even tasting and flavored Chip.