Not only is the design thrillingly nostalgic, it is perfectly executed. There is the obligatory Chips imagery, plus of course the accompanying ingredient photo, but the wording is bold and nicely presented and there are even little cartoon images down the most outstanding packaging contribution; the bright and brassy flavour colour coded lines
Although these Chips were fairly thickly cut for what were rather standard Chips, they crunched with minimal fuss. A traditional munch was followed around five or so crunches in by increased Chip degradation by which time it was a mushy blob.
Somewhat odd for plain, Salted Chips. The darkish areas were infused nicely on the yellow potato backdrop. The oil boils were visible, but there was a somewhat matt texture that eliminated any sort of greasy feeling to the touch.
It did not take much of a Nose Plunge Test to reveal the prominent Sunflower aroma, which in turn was reflected in the taste. Sunflower Oil with relatively low salty extract would be the overall judgement of what was a rather bland and unmemorable Chip.