There are many things to like about there Covered Bridge bag design and just one to dislike There are also difficulties for any Canadian manufacturer that need to be overcome, which will always impact design. So, the good: The small logo is appropriately sized and stands out. The wavy flavor color coded bags are also great. Although it should be pointed out that the vast majority are shades of green or blue for some odd reason. Covered bridge handle the issue of two languages very well - the main image includes English, but in larger text is the French wording. This difficulty is handled very well. The bad: Really, what is it with these Chips companies are cartoon imagery! And poor cartoon imagery in this case. It is one thing having an uninspiring photo of Chips, but providing childish cartoons is simply the other side of the same coin. However, one major positive outweighs them all. The main purpose of food manufacturer packaging is to make their product stand out. These bags achieve this very well.
At no time did these Chips mush up into a pulp. There was a gentle crack and smash, but they degraded into a mulchy pulp by the end of the biting process.
Plain/Regular Chips are not supposed to look this welcome. They were heavily skin edged. There were lots of oil boils. They were bendy and gnarly. There was a heavy brownish area on many Chips.
A Nose Plunge Test revealed a pleasant warm and welcoming slightly Salty aroma. Something evident in many varieties of this flavor is a heavy coating of grease. These were particularly oil free in feel. The Salt was a little muted, but that did not affect a well balanced Potato, Oil and Salt flavoring.