There are many things to like about there Covered Bridge bag design and just one to dislike There are also difficulties for any Canadian manufacturer that need to be overcome, which will always impact design. So, the good: The small logo is appropriately sized and stands out. The wavy flavor color coded bags are also great. Although it should be pointed out that the vast majority are shades of green or blue for some odd reason. Covered bridge handle the issue of two languages very well - the main image includes English, but in larger text is the French wording. This difficulty is handled very well. The bad: Really, what is it with these Chips companies are cartoon imagery! And poor cartoon imagery in this case. It is one thing having an uninspiring photo of Chips, but providing childish cartoons is simply the other side of the same coin. However, one major positive outweighs them all. The main purpose of food manufacturer packaging is to make their product stand out. These bags achieve this very well.
There was a median Crunch to these Chips. Not the hard and often brittle crunch associated with handcooked Chips, but certainly not the rush to mush found with Regular Chips. It was fairly evenly paced to mulch.
These were mostly very attractive Chips. They were heavily crinkly, wrinkly and gnarled. There was skin on edges. There was a consistent spread of oil blisters and bubbles. There was also a relatively heavy, if somewhat light coloured orange seasoning.
We were initially disappointed with the Nose Plunge Test. As Lobster has a rather inoffensive and light flavor, we hoped for a salty sea like aroma. As it was there was very little, which of course there should be for such a flavor. In the UK, Burts Crisps have a flavor called Lobster Firecracker, for the simple reason that they fee Lobster to have a fairly muted flavouring and not particularly worthy of a Potato Chip variety. Now let's be fair here, if a North West coast company cannot get this flavor correct, no-one can. And this New Brunswick company got what is a rather nothingy flavor pretty much right. While Lobster is not a flavor necessarily worth mass production nationwide and certainly not worldwide, in this part of the country it would be very disappointing if it didn't exist at all.