The logo is great, the size of the sticker is good, so are the colors, but a clear polythene bag? We are way passed the 1920s so while we admire the company's organic, natural, community focussed view about business, a bit of basic marketing would certainly attract customers to a thoroughly rewarding product.
Chip Peddler's Salted Chips seemed a little thicker than most standard, non-Kettle Cooked Chips, and this gave them a decent crunch among peer comparisons. The Snap Test left a large Chip neatly broken in half and the crispy crunch of a handful felt warm and fresh.
As the bag included visible remnants of Chips, grease and streaky marks from the contents, it is quite difficult to get away from the same image on your fingers and in your mouth. The Chips themselves suffered a bit from a lack of air in the bag, so there were a high number of broken constituents, but most were thick, naturally blemished and nicely light colored.
It may have been the fresh ingredients or the naturally grown, organic potatoes, but these Chips seemed to have a salty seasoning blend that was nice, pleasant, but ultimately, fairly plain.