What is he, a leopard? Anyway, the character that has represented Cheetos advertising for several years is currently on a skateboard. There are a few Cheetos flying around and the background is a split bag of half orange and half red. The famous Cheetos logo is in yellow which contrasts poorly. It’s aimed at kids, so we asked one what they thought. The reply: “Not much.” Which is pretty much what we thought.
These snacks crunch snappily at first before providing a consistent hard and firm crack and munch.
Cheetos have an extruded snack appearance unique unto itself (except for the UK’s Nik-Naks and other imitators). They look almost like orange tubes with some of the air sucked out. The knobbly fat sticks are around two inches in length and are covered in glowing orange powder.
These snacks smell of chemically imagined Cheese and taste the same. It is a famous taste and although we found it unpleasant, consistent sales over the years would suggest that is our problem and not the fault of the snack itself, hence the high mark.