Charles Chips managed to turn the tins they delivered their Chips in right up until the 1970s into modern day packaging brilliantly. The logo is large but doesn't look too big, there is an image of the original home delivery tin, the color coded flavors are easily identifiable, and who has the nerve to use brown and creamy beige as colors? Charles Chips, and to great effect.
The thin Chips had a fair few broken oil bubbles, which made it difficult to find a solid whole Chip. However, they were there and the crunch was a crispy, snappy crunch rather than a hard firm crunch of a thicker Chip may provide.
The orange color on the front of the packet is a little fanciful, but there is an orange tinge to most of the relatively thin and bubble surfaced Chips. The seasoning is uneven and bright.
This was a really well defined barbeque flavor. The test is if you would like your ribs barbequed in a taste similar to the Chips, and these certainly fit into that category. A sugary sweet, barbeque flavor that may have included a bit of honey. Best of all, it was an uneven coating on the Chips, which meant some had barely any, some had enough to contain some heat. Seasoning should be sprinkled rather than evenly daubed, so this fact alone get a thumbs up.