"On the front of a vividly coloured pack of Tyrrells, the brand name and the promise of “hand cooked English crisps” sit beneath black and white photographs of English eccentrics in various poses.
"The back promises that the crisps were grown and fried in Herefordshire.
"In the public’s mind there might be some confusion. Last August Tyrrells was sold to Investcorp, a Middle East-backed private equity firm domiciled in Bahrain.
"The latest in a long line of British food brands to head into the hands of overseas owners – following Cadbury’s sale to America’s Kraft Foods and Weetabix’s sale to China’s Bright Food – the £100m sale by London-based Langholm Capital should not have come as that much of a surprise.
For David Milner, Tyrrells’ chief executive, the geographical identity of the owner is not an issue.
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