In July 2012, Japanese Potato Chips manufacturer Calbee, broke a nine year old World Record for the World's Largest Bag of Potato Chips.
It took 38 people three days to fill the bag, which measured 15.75 feet in height, and 13.78 feet in width.
However, little over a year later in September 2013, the record was obliterated by a small Potato Crisps manufacturer in Cambridgeshire, England called Corkers.
The new record was a remarkable feat of planning, that included the rigging up of sleeping hammocks for staff to rotate during the bag filling exercise.
So, if you think the bag above is impressive, the bag on the right is 18 feet (5.5 metres) high, and included a mind-boggling 1,140 kilogrammes (2,513 pounds) of Potato Crisps.
Managing Director Rod Garnham said, "It is big - if you stood in the top window of your house and looked out, it would be higher than that."
The purpose was not just publicity and marketing. The bag will be auctioned, with the money raised going to the Liam Fairhurst Foundation, which helps young cancer patients.
Our Corkers Crisps page is HERE