Korn Krunchers is designed to appeal to a broader range of consumers than traditional pretzels. The brand also has expanded its line of gluten-free pretzels to include new options: Honey Mustard & Onion and Hot Buffalo Wing. The gluten-free pretzels are dairy-free, casein-free and egg-free.
Launches will be supported by an integrated advertising campaign, including TV and digital that feature Snyder's "flavor scientists" working their magic at the Snyder's flavor kitchen, as well as sponsorship of "Mike and Mike" on ESPN radio.
"Our newest product innovations and increased marketing support demonstrate Snyder's-Lance's commitment to meeting the snacking needs of consumers from bold flavor experiences to better-for-you snack options," said Rodrigo Troni, chief marketing officer for Snyder's-Lance. "We are very proud of our expanded line-up for brands as we continue to reinvent consumers' snacking experiences at the forefront of consumer taste and wellness trends."
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