Scott and Megan Reamer countered with that amount for 7.5%, and Oza's final offer was $1.25 million for 15% of the company.
Oza is a former Coca Cola executive who has great experience in brand building, so this was exciting stuff for the Reamers.
Scott said, "I couldn't get out of the logical, right brain math space", but Megan was thinking, "I was looking at him, smiling, thinking 'yes, yes'." Adding, "I was thinking this guy is amazing and he will be an amazing partner and an amazing mentor and we would be silly to say no to working with him, because we had the space to work with him in our equity structure. It was a no-brainer for me."
Jackson's Honest are now looking to a brighter future.