The crispy snacks, which he developed with three other fathers of young children, have been flying off the shelves since Whole Foods and other stores picked them up in January. The start-up, known as Ocean’s Halo, has now attracted prominent backers, including Jerry Yang, a co-founder of Yahoo.
Mr. Yang is participating in a $2 million financing round for Ocean’s Halo that is expected to close this week. Robert F. Sharpe Jr., a former ConAgra executive, is leading the investment round and has joined the company as its chairman.
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