Wisely, they decided on creating a new potato chip flavour for South Canterbury company Heartland Potato Chips.
Their flavour – hangi – was inspired by the Māori method of cooking food in an earth pit. "Our goal was to give our project a New Zealand aspect," Freeman said.
The fact potato chips were so universally popular was also a factor in the project. Using their entrepreneurial skills, they approached Heartland, the Bowan family-owned business in Washdyke, near Timaru.The students formed a company called Parareka, after the Māori word for potato, and created a logo.
The potato-growing, chip-making business owners embraced the idea of a novel chip with a distinctly Kiwi flavour.
"Once we'd come up with the idea, we began to think what it would taste like, so it would be something not tasted before and would be a bit different,' Freeman said.