Contest winner Tyler LeFrense said, "It was definitely one of those once in a lifetime experiences. There is nothing I have done in my life so far that can compare to this past year. It was fun, and it was different, and I enjoyed every bit of it."
Mr LeFrense has the consolation of his $50,000 prize, but the real story is the poor publicity this will undoubtedly generate for FritoLay.
They have a million pounds contest running in the UK and a million dollar contest running in the USA, so the question is - will they continue to insist on picking these obscure and unlikely-to-sell flavors as winners or are they going to go for new and innovative flavors that could increase company sales?