Last year, Lay's Air Pops crisps debuted in select markets in the Northeast and Midwest portions of the country as part of a limited run. This month, the flavorful snack option will "pop" up in California and the Pacific Northwest for consumers to enjoy on both coasts. In addition to the new Salt & Vinegar flavor, Lay's Air Pops crisps are available in Original, Barbeque and Sour Cream & Onion.
"Lay's Air Pops crisps are perfect for consumers who are looking for an alternative to regular potato chips that doesn't compromise on flavor," said Ram Krishnan, vice president, marketing, Frito-Lay North America. "By expanding distribution to California and the Pacific Northwest, we're excited to introduce this new snack option to an even broader audience."
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