The Vegetable Crisps market is currently worth £15.3m but sales are down by 4.4% year on year. 14% of households currently buy into the category (vs 55% for premium potato crisps) highlighting a huge opportunity of 11 million potential households for future growth.
Research indicates that consumers currently find the category confusing to shop, with limited options to choose from.
The new KETTLE Veg Chips sharing range offers a top quality mix of parsnip, sweet potato and beetroot chips in a selection of three tasty seasonings – Lightly Salted, new Honey & Black Pepper and new Sea Salt & Balsamic Vinegar. The seasonings have been carefully selected to complement the vegetables and offer a tasty alternative to potato crisps. A handy pack is also available in Lightly Salted for individual snacking occasions and offers something a little different to traditional crisps.
The new packaging clearly represents the seasonings with distinctive colour coding providing strong stand-out on shelf, aiding consumer selection.