The prize will enable one lucky winner and their guest to experience the life of a Hollywood ‘A’ lister and savour a poolside lunch at a top Beverley Hill’s hotel. During their stay in LA, the winners will also receive a behind the scenes VIP tour at Universal Studios and a helicopter ride over Tinseltown.
The promotion is designed to reflect KETTLE® Chips’ singles brand postioning as a lunch upgrade and encourage consumers to trade up when snacking on the go. KETTLE® Chips is aiming to increase sales of its 40g singles and multi-pack ranges even further – currently up by 12.9% and 4.8% respectively year on year, way ahead of the categories which grew by 4.8% and 1.7%.
Nicky Robinson Kettle Foods Commercial Director commented “We’re confident that this will be a very popular promotion and therefore this is a fantastic opportunity for retailers to drive up their sales of single serve crisps. The on pack offer and competition will appeal to a broad range of consumers so we’d encourage retailers to build up their KETTLE® Chips promotional stocks so their consumers can join in the chance to win the luxury holiday and to watch a movie or TV series of their choice”
Giorgio Tacchia, Founder and CEO of CHILI comments “We’re extremely pleased to work with partners such as Kettle and look forward to welcoming their foodie consumers into our World of Cinema. Our expertise has built up over a number of years in the film industry; we offer quality and flexibility working closely with partners to meet their needs from personalising promotions to offering complete solutions.”