With the rise in sales of Kettle handy packs (up by over 16% year on year 1), they decided to conduct research into how we spend our lunch breaks which led to a filmed experiment giving office workers an incredible lunchtime experience.
The study reveals the rise of Al-Desco eating with over two-thirds of employees eating lunch at their desk every day, taking an average break of less than 30 minutes and eating the same lunch three times a week.2 KETTLE® Chips is therefore encouraging people to make more of their midday break and as an experiment rigged Tavistock Gardens with hidden cameras and used an undercover actor to invite office workers to an amazing lunch-time experience.
Whilst Kettle is best known for creating the premium sharing snacking occasion, the nation’s favourite hand-cooked chips are also available in 40g handy packs which are ideal for everyday indulgence at lunchtime, or for a snacking treat on-the-go.
Andrew Slamin, Kettle Foods Marketing director says “We are encouraging people to treat themselves and Kettle Chips remain a little lunch upgrade that is still affordable even in tougher economic conditions. Our small bag success has been particularly pleasing and retailers are well placed to benefit by stocking these lines.”